Mike
Partner & GM in Construction Management In his home with his wife and kids
Treavor
Host, Sportscenter on Snapchat At the ESPN offices
Burt
Retired Professor & Advocate In his Back Bay home
Justin
Community Builder & Entrepreneur In a Cambridge co-working space
Dave
Product Sales Specialist In the lobby of his apartment building
Tommy
Regional Manager for a Women's Health Company At the Langham Hotel
Caleb
Management Consultant In his favorite bar, The Hawthorne
Terry
Entrepreneur In his wedding tuxedo
Michael
Tax Manager In the office
Mike
Partner & GM in Construction Management
In his home with his wife and kids
“I had tried custom before. It was too complicated, there were a million choices, and it was rushed. It didn’t work for me, but I liked the idea of clothes that fit me, being able to choose the lapel style and the collars, adding my initials. Then I heard of Blank Label. The first time I went in I got three shirts. The price point was exactly where it needed to be and the shirts fit awesome.”
Treavor
Host, Sportscenter on Snapchat
At the ESPN offices
“I guess I’d say I’m a Southern boy through and through. From Atlanta, Georgia, born and bred and proud of it. I like to have fun with colors, but I’m an athlete who likes to play within the rules at the same time. I’m not going to go too far out, but I will push the limit.
Custom is a confidence builder, because you know it’s just for you. In my line of work, when you step in front of the camera, those lights come on and you hear the countdown in your ear and it’s time to go, one thing you never have to worry about is how you look, because custom is for you.”
Burt
Retired Professor & Advocate
In his Back Bay home
“I’m on a mission, if you will. When I was growing up, some other kids with disabilities came up to me and said, “Why don’t you dress handicapped?” And I said, “What are you talking about?” So most of my life I have tried to dress in a way that demonstrates you can look great and have a body that’s packaged differently from everyone else’s. I believe that it’s really important to see what a person is rather than what they aren’t. I’m focused on emphasizing people’s abilities.”
Justin
Community Builder & Entrepreneur
In a Cambridge co-working space
“I am an entrepreneur at heart. I understand a lot of the problems that entrepreneurs face. I’ve built a network of connections and people who can help me achieve my dreams. Now I’m trying to do the same thing and pay it forward.
I’m not your traditional entrepreneur; I’m not your traditional person who would land funding, I’m not the person who would traditionally have made some investments. I’m trying to break all those norms. Some of that comes down to the way you look in a suit, and presenting yourself differently from what people might have previously perceived.“
Dave
Product Sales Specialist
In the lobby of his apartment building
“I’m a big guy. Sometimes shopping can be very tough, because you can’t find things in your size. You go into a store and think, “I really like this, but if it’s not in my size I can’t wear it.” I didn’t want to go into a store where someone would say “Oh yeah, we have nothing for you here.” That’s the killer. One of my friends got a couple of shirts from Blank Label, and said he liked you guys. So I made an appointment.
You feel more confident in yourself when you look good and you feel good in what you wear. Even when you dress down you want to look good.”
Tommy
Regional Manager for a Women's Health Company
At the Langham Hotel
“Most of my job is meeting people and trying to figure out what their needs are.You have to come across as confident, like you’ve been there before. So a sharp suit is the best thing you can put on. It’s like a modern day suit of armor.
I put on my Blank Label suit, one of my favorite shirts, and some sharp cufflinks. I feel good enough to go in there and know that whomever I meet, they’ll think highly of me.”
Caleb
Management Consultant
In his favorite bar, The Hawthorne
“A lot of management consulting is client-facing, where you’re coming into a company as a stranger to help them solve a problem. I think that the way you look can help lend credence to the work you’re doing.
It’s about presenting yourself as the complete package so you can feel good, look good, and work hard.”
Terry
Entrepreneur
In his wedding tuxedo
“I grew up humble in Barbados and came to the United States on a full merit scholarship. I feel that I’ve been pretty fortunate and I’ve worked really hard, but now that I’m in this position I want to help others so I founded an education technology startup. I want to give education as a gift so that other people can empower themselves.”
Michael
Tax Manager
In the office
“Our company is switching to a casual policy where you can wear jeans and a button down if you’re in the office. But for client meetings and presentations, dressing is really important. I like taking the suit-and-tie approach, but cleaning it up and not doing the same-old black-and-white.
I’ve always tried to demonstrate my individuality. I noticed how important dress was for other people, and how we make snap decisions based on how people present themselves. I wanted to find a way to present myself the way I wanted to be perceived.”