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It's about being better: London Inspired, New England Founded.

Founding Story

Blank Label was inspired by and founded after two distinct but related moments. The first was in 2006 in London, where our Founder, Fan Bi, having always had a passion for menswear, experienced his first custom dress shirt. It was a transformative experience; the best he had ever felt in a dress shirt, but also painfully cost prohibitive. Three years later in Shanghai, he found himself again with a tailor, experiencing the luxury of custom, but this time at an accessible price point. Since then, Blank Label was founded and fused these two moments by acting on two principles: make men look, feel and be better, and pricing only for the quality on your back. We offer high quality and value by not having expensive stores, billboards, commissioned salespeople and middle-men. We are online and have a Fitting Room in Boston. We rely on our customers to tell their story and ours. And they do! 2013 is our forth year in business and with over 30,000 custom-made garments, our mission of creating quality and value in custom-made men's clothing is working. Stop compromising on fit and paying three times too much shopping off-the-rack. We are making custom the new standard for the discerning man. We look forward to serving you soon.